MGLI BRANDS Allure Philippines
Vision
To be recognized as the premier and most trusted authority in beauty and wellness for Filipinos, inspiring confidence and empowering individuals through expert insights and innovative guidance.
Mission
For the Readers:
Deliver trusted content that inspires confidence, celebrates individuality, and enriches their beauty journey.
For the Advertisers:
Create innovative campaigns that engage discerning, passionate audiences.
For the Industry:
Set high editorial standards, foster transparency, and drive innovation.
Globally:
Expand influence by championing diversity and cross-beauty dialogues.
For Our Community:
Build an inclusive ecosystem that redefines beauty standards together.
Core Values
INTEGRITY.
Delivering rigorously researched and fact-checked content that earns the trust of our readers.
AUTHENTICITY.
Offering genuine, expert-validated beauty advice that resonates with real-world beauty needs.
INCLUSIVITY AND DIVERSITY.
Embracing a broad spectrum of beauty, from varied skin tones to diverse beauty standards, and advocating for representation across all identities.
SUSTAINABILITY.
Championing environmentally responsible practices in the beauty industry and guiding readers toward more sustainable choices.
EDUCATION.
Educating our audience not just on the latest in beauty science and trends, but changing old mindsets to enrich their understanding and appreciation of beauty and wellness.
EMPOWERMENT.
Empowering our readers to feel confident in their skin and feel unafraid to express their true selves, while equipping them with the knowledge to make informed beauty choices.
IMPACT.
Amplifying social awareness and relevant causes to show the power of true beauty as a platform to inspire change, move individuals, and contribute positively to society.
Allure Philippines
With the world’s most trusted name in beauty media now in the Philippines, Allure ushers in a new era of beauty expertise in the country. Committed to delivering expert-backed insights and trusted recommendations, Allure Philippines upholds the highest standards of beauty journalism while reshaping the conversation around beauty. More than just a publication, it is a platform that inspires, educates, and empowers its audience. As the third global edition—following Allure US and Allure Korea—it proudly represents Southeast Asia, redefining how beauty is understood, experienced, and celebrated.
Pioneering Leadership
Leading Allure Philippines is beauty industry veteran Rissa Mananquil Trillo. A former beauty columnist, published author, award-winning entrepreneur, and UN Women champion, she has long been a trusted voice in the industry. With a career spanning modeling, entrepreneurship, and beauty journalism, she brings a deep understanding of beauty’s evolving landscape. Under her leadership, Allure Philippines champions integrity, inclusivity, diversity, empowerment, and uncompromising editorial excellence, shaping the future of beauty for the next generation.